Ilustraciones para Royal Bank Canada a traves de la agencia Gmr Marketing Toronto (DDB). Campaña de publicidad basada en la celebración de diferentes "días mundiales" bajo la etiqueta #gifting 365.
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Illustrations for Royal Bank Canada through the Agency GMR Marketing Toronto (DDB). Advertising campaign based on celebrating different worldwide known days under the tag #gifting 365.
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Illustrations&art direction By Del Hambre
Tan solo me pasaron una pequeña guía corporativa con el uso de la marca, su paleta de colores y un margen de poco más de 24 horas en algunos casos, para presentar cada artwork.
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They give me a little corporative guide with the uses of the brand and a specific colour´s palette. In some cases less than 24 hours were required to have ready each artwork.
Algunas de ellas debían funcionar en 2 tiempos: Un primer teaser para plantear un juego a los clientes y una segunda que desvelara el día de la celebración
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Some of them must work in two stages: A first teaser which looks for participation giving some clues and a second image which shows off the precise day of celebration.
Some of them must work in two stages: A first teaser which looks for participation giving some clues and a second image which shows off the precise day of celebration.
Thanks for watching !!
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